Who we are

We are not just an event.
We are not just a brand.
We are a way of experiencing the automotive industry.

We believe in the details that make the difference.
In the noise that becomes rhythm.
In design that becomes identity.
In the car that is not a vehicle, but a personal manifesto.

We were born on the shores of Lake Garda, where style and passion meet.
Here we have built an authentic community, made up of people who share the same vision:

Seek quality, celebrate aesthetics, experience the car as culture.

Every event, every car selected, every garment we produce carries this philosophy with it.
Because our goal isn't to please everyone: it's to speak to those who recognize the value of things done well.

SO.GA is chosen.
SO.GA is care.
SO.GA is belonging.

Wearing our apparel means being part of something bigger: a vision that combines passion, style, and authenticity.
A movement that grows, evolves, and expresses itself through those who experience it every day.

We are SO.GA – SouthernGardasee.
And this is our statement.